Green Any Site: The Blog!

30 Days of GAS

December 28, 2008 | Author: Tal Ater | Filed under: Site news

A little over a month after GAS has opened to the public, and about 4 weeks after the first real traffic started flowing in, I feel the need to look back and share some of the awesome response we’ve had from our users, and from the blogoshpere.

Paul Smith, a blogger on Triple Pundit, a green business blog, and a sustainable business consultant, wrote this in a post titled A Brilliantly Simple Green Business Idea:

As a green business blogger on three sites, I hear about a lot of green business ideas. Today I heard about a near perfect one. Green Any Site.

By making the everyday act of making an online purchase, green or not, have a green impact, they’ve scored a win on all sides. Creating ease in making positive choices is a wise move.

TreeHugger, one of the largest green blogs on the planet calls GAS:

…a smart way to get online shoppers to be a little greener while spending their money.

One of my favorite bloggers, Deane Barker, calls GAS a brilliant idea, and has managed to phrase the essence of GAS a bit more bluntly than I have so far:

So, if this takes off, Tal has essentially forced retailers to give 10% (or whatever) of their proceeds to the environment, whether they like it or not.

Response from GAS users has been enthusiastic, encouraging and so much fun to read… Here are some of my favorite comments:

I appreciate the spirit of your eforts to help Peace and the Environment. Keep up the good work.
Thank you, Shalom and Salam

I LOVE LOVE LOVE this concept. I buy like 40% of my stuff on the internet. I have installed your bookmarklet and can’t wait to use it!

You are awesome for this!
Gonna use all my purchases through you from now on :)

What a great idea, I will definitely be using this site for my next purchase…

allow me to thank you for that initiative it is excellent and impressive! Thank You :)

Thanks to everyone who wrote in and shared their praise, feedback, ideas, and sometimes even some criticism.

My inbox is always open to you, so please write me.

Green Any Site

With Green Any Site, you can easily donate a portion of any online purchase to the environmental charity of your choice. It’s free, there’s nothing to install, and it takes just a quick click each time you buy something.

Here’s how it works: Web retailers (think Amazon, pay other sites a percentage of each purchase for referrals. When you use GAS, all of that money goes to supporting green causes, instead of ending up in somebody else’s pocket.

Visit to get started.

3 people have left comments

børge - Gravatar

børge said on February 25, 2009, 4:42 pm:

This is a great idea, but it could be implemented better. To ask users to remember to click a bookmarklet before every time they buy anything is not a good idea. It’s a hazel, and most ppl will forget it at least once!

Instead you should do like Effortless Good and create a Firefox plugin which does all the work for you, so that the process is automatic, and therefor as easy as it can be, and impossible to forget. :)

Tal Ater - Gravatar

Tal Ater said on March 1, 2009, 4:29 pm:

There are a few problems with plugins like Effortless Good and I ♥ Miro:

  1. They only support a limited number of sites, namely the various Amazons. Green Any Site, well… it greens any site.
  2. They hijack the affiliate code or inject a user cookie without the user actually taking a direct action. This is directly in violation of any affiliate agreement I’ve ever read. And indeed I heard that I ♥ Miro’s account was closed by Amazon, and while I am not familiar with Efortless Good, their site is also down which isn’t a good sign. GAS is manually invoked by the user, and then the user clicks an affiliate link so it doesn’t violate affiliate terms.

That said, I agree that having users remember to click the bookmarklet is a problem… But I do have some ideas on how to change that soon.

Amaury - Gravatar

Amaury said on June 10, 2009, 10:13 pm:

Nice site and nice idea :)
Good luck !

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